TIGERLAYER
Series Seed · April 2026 · tigerlayer.com

AI is the front door of commerce.
Buyability is the missing layer.

Across 2,400 K-beauty queries we ran on ChatGPT, Gemini, Claude, Perplexity, and Microsoft Copilot, 37% of recommended products were unpurchasable at the moment of recommendation. Tigerlayer measures what AI recommends — and whether it actually converts into a transaction.

Live across 5 AI surfaces Korean specialization first · Hangul-aware · KFDA → FDA · multi-listing reconciliation
The Gap
37%
of AI-recommended K-beauty products cannot be purchased today
K-Fashion
41%
unpurchasable rate, U.S. AI agents
K-Pop Merch
53%
unpurchasable rate, U.S. AI agents
AI-referred conversion
12.3%
vs. 2.65% for general traffic — every broken impression matters 4.6×
01 — The Problem

Visibility is no longer the issue.
Execution is.

AI shopping platforms are now driving high-intent traffic to product pages. But across the five major U.S. surfaces, more than one in three Korean-brand recommendations breaks at the point of sale — and Korean brands have no way to see it.

01 / Inventory

Out of stock

The agent recommends a SKU that the canonical PDP marks as unavailable in the U.S.

Avg failure rate · 11.4%
02 / Pricing

Price mismatch

Agent quotes one price, the PDP shows another, and the same SKU sells at four prices across YesStyle, Soko Glam, Sephora.com, and Amazon.

Avg failure rate · 9.8%
03 / Page

PDP broken

The product page does not load, redirects, or fails schema validation — silent revenue loss the brand never sees.

Avg failure rate · 6.1%
04 / Variant

Variant gap

The recommended shade, size, or scent exists only as a Korean SKU that does not ship to the United States.

Avg failure rate · 5.7%
05 / Fulfillment

No U.S. shipping

Checkout cannot be initiated for an American shipping address; the link routes to a grey-market seller or fails geo-validation.

Avg failure rate · 4.0%
Why this is structurally expensive

Each broken AI impression is 4.6× more valuable than a broken impression on any other channel.

AI-referred shoppers convert at 12.3% versus the industry baseline of 2.65%. A 37% break-rate on premium-intent traffic is, in revenue terms, the equivalent of a 99% failure rate on standard organic.

2.65%
General traffic
VS
12.3%
AI-referred
02 — The Product

The Tigerlayer Buyability Engine.

We answer one question across every major AI shopping surface: of the products AI recommends, how many can actually be purchased?

01 — Scanner

See where you appear

Free tier

We run curated commercial queries against ChatGPT, Gemini, Claude, Perplexity, and Microsoft Copilot, recording where your products surface and which competitors are winning visibility.

  • Brand & SKU detection
  • Position & attribution
  • Competitor mapping
  • Cross-platform coverage
02 — Verifier

Validate every PDP

Core product

For every SKU surfaced, the Verifier visits the canonical PDP and validates inventory, price, page load, schema, variant availability, and U.S. shipping eligibility — classified by failure type and funnel stage.

  • Inventory & price truth
  • Schema.org validation
  • Variant + shipping check
  • Checkout-path testing
03 — Buyability Score

One number across everything

The metric

A single percentage: the share of agent-driven impressions that translate into a transaction a U.S. shopper can actually complete. Broken down by platform, failure type, and funnel stage.

  • Per platform
  • Per failure mode
  • Per funnel stage
  • Cross-listing reconciled
04 — Revenue Impact

Quantify what you're losing

CFO-ready

We compute lost GMV, recoverable revenue, and cost per failure mode — directionally accurate to within 15% and audited per query. Defensible internally; defensible to your board.

  • Lost GMV by platform
  • Recoverable revenue
  • Cost per failure
  • Prioritized fix list
03 — Position

We measure outcomes.
Everyone else measures inputs.

Visibility tools tell you where you appear. Catalog tools tell you what you publish. Tigerlayer is the only system measuring whether American consumers can actually buy your Korean product.

Category
Visibility tools
Feed & schema tools
Tigerlayer
What they measure
Where your brand appears in AI results Profound, Evertune, Peec AI
What you publish to feeds and PDPs Nudge, Goodie, Mirakl, Salsify
Whether the recommendation actually converts across all platforms
Cross-platform truth
Per-platform views
No
One Buyability Score across ChatGPT, Gemini, Claude, Perplexity, Copilot
Korean specialization
No
No
Hangul, KFDA, multi-listing reconciliation, U.S. fulfillment validation
Outcome quantified
Share-of-voice
Schema completeness
Recoverable revenue, in dollars
04 — Korean Specialization

Built for the Korean export wedge.

Korean brands are over-indexed in U.S. AI recommendations and underprepared for U.S. fulfillment. That gap is where we start.

"The same product titled four different ways across YesStyle, Soko Glam, Sephora.com, and Amazon becomes one canonical entity in Tigerlayer — with one score, one set of failure modes, and one recoverable-revenue number to defend internally."

Hangul & romanization normalization

The same product is titled four different ways across U.S. and Korean retailers. We normalize them into one canonical entity so the brand sees one Buyability Score, not four.

KFDA → FDA ingredient mapping

Active-ingredient claims and regulatory cross-references that pass U.S. retailer compliance and AI-agent confidence checks. Wrong claims are a silent ranking penalty.

Sizing & unit conversion

Korean-to-U.S. conversions with consumer-context heuristics: shoppers want familiar units, and AI agents weight matches accordingly. Tigerlayer enforces both.

Multi-listing reconciliation

Reconcile the same SKU across U.S. distributors and direct channels into a single buyability number. No more separate scores per retailer.

U.S. fulfillment validation

Real address tests across coastal and central U.S. ZIPs. We confirm whether the variant surfaced by the agent can be shipped, taxed, and delivered.

Counterfeit & grey-market detection

Pattern-based scoring against known counterfeit listings on Amazon and TikTok Shop. Brands see when AI is routing intent traffic to unauthorized sellers.

05 — Buyability Index

The first benchmark
for AI commerce.

Each quarter we publish the Tigerlayer Buyability Index — the median, the top quartile, the most common failure modes, and the estimated revenue loss across an entire vertical. K-Beauty Q2 2026 is live now.

K-BEAUTY · Q2 2026
N = 2,400 queries · 5 surfaces
Brand
Score
Trend
Beauty of Joseon
81%
+4.2
COSRX
76%
+1.8
Anua
68%
−2.1
Laneige
64%
+0.6
Skin1004
58%
−3.4
Mixsoon
52%
+0.9
Then I Met You
47%
−1.2
06 — Roadmap

From Truth to Control.

Tigerlayer evolves through four venture-credible phases. Each one expands the surface area we own — from measuring failures to becoming the layer the AI surfaces themselves rely on for trust.

PHASE 01

Truth

Months 0–6 · live

Scanner, Verifier, Buyability Score. We measure what is broken across every major U.S. AI surface.

PHASE 02

Monitoring

Months 6–12

Continuous checks, executive alerts, cross-brand benchmarking. The first quarterly Buyability Index.

PHASE 03

Optimization

Months 12–18

Remediation tooling, automated content fixes, schema repair, PDP improvements. We close the loop from diagnosis to fix.

PHASE 04

Control

Months 18–36

Real-time inventory propagation across feeds, MCP servers, UCP capability catalogs, and the OpenAI Product Feed endpoint.

07 — Who we work with

A concentrated, named market.

Approximately 280 Korean brands, 40 U.S.-side distributors, and 4–6 institutional accounts. The market is reachable, the buyers are sophisticated, and the wedge is sharp.

SEGMENT 01

Korean brand HQs with active U.S.-market intent

Sophisticated buyers operating Seoul-based or U.S.-based digital teams. They already know AI shopping is the new front door.

  • Amorepacific
  • LG H&H
  • Beauty of Joseon
  • COSRX
  • Glow Recipe
  • Anua
  • Andersson Bell
  • Gentle Monster
ACV · $50K – $250K / year
SEGMENT 02

U.S.-side distribution layer

Larger catalog footprints, direct revenue link to closing the buyability gap across hundreds of Korean SKUs at once.

  • Soko Glam
  • Stylevana
  • YesStyle
  • Olive Young U.S.
  • Sephora partners
ACV · $100K – $500K / year
SEGMENT 03

KOTRA & adjacent export bodies

National export-readiness service tier providing every participating Korean brand with quarterly buyability scoring and remediation guidance.

  • KOTRA
  • Sangsang Beauty
  • Naver D2SF
  • Trade missions
ACV · $500K – $2M / year
08 — Pricing philosophy

We price against
recoverable revenue.

Not SKU count. Not query volume. The dollar value of impressions you are winning but losing — a single number your finance team can defend.

AI-driven impressions / month412,000
× broken-impression rate37%
× AI-referred conversion rate12.3%
× average order value$58
Recoverable revenue / month$1.09M

Decision-grade truth, not invoice-grade precision.

We market the figure as directionally accurate within 15%. Customers don't need to believe our model is perfect — only that it is directionally correct and materially undercounting the problem. Both are easy to demonstrate.

Brand HQ tiers: $5K – $20K / month. Distributors: $10K – $40K / month. Institutional: $50K – $200K / month bundled.

Q2 2026 cohort · limited slots

Measure your Buyability.

Find out how many of your AI-driven customers can actually complete a purchase — and how much revenue you're losing every month they cannot.